Have Las Vegas Casinos Implemented Facial Recognition Technology?

Yes, they have, and it’s not merely for security purposes.

One of the big casinos on the Las Vegas Strip is putting the new technology into operation, according to Alec Massey, a director in PwC’s Connected Solutions practice, who was presenting at the Global Gaming Expo in Las Vegas. Massey didn’t say which casinos are now using facial recognition technology.

Face recognition is a method of identifying or verifying the identity of a person using their facial characteristics. Face recognition systems can be used to identify people in real-time. These systems leverage computer algorithms to select specific, distinctive details about an individual’s face.

“These technologies like facial recognition are being deployed today,” said Massey, who works with clients in the hospitality industry. “The actual wave is happening now.”

Massey’s company works with hospitality companies, to deploy sensors network analytics, and dashboards to deliver data intelligence. He says that facial recognition can be integrated into the solutions that they offer.

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